The Dubai-based fine chocolate atelier expands its handcrafted range with single-origin bars, bespoke gift boxes, and corporate gifting solutions designed for meaningful moments across personal and business celebrations.
ROUGE Introduces New Season Collection, Crafted for Every Moment Worth Marking
Dubai, UAE – April 2026: ROUGE, the fine chocolate atelier from Notions Group, has unveiled its new season collection, expanding its handcrafted range of single-origin chocolate bars, hand-molded slabs, roasted coated nuts, and bespoke gift boxes designed for occasions that carry meaning.
The launch responds to a growing shift in the UAE toward more intentional gifting across both personal and corporate settings. From weddings and baby showers to client milestones and seasonal gatherings, gifting is increasingly viewed as an extension of sentiment rather than routine. ROUGE positions its latest collection within this evolution, moving beyond traditional seasonal formats to place chocolate at the centre of a broader gifting language.
At the heart of the brand remains a simple philosophy: what you give reflects intent. In a category often defined by repetition, ROUGE focuses on craftsmanship, provenance, and presentation to create offerings that feel considered rather than conventional.
Expanding Gifting for Personal and Corporate Use
The new collection also strengthens ROUGE’s B2B offering, introducing fully customisable gifting formats for events, hospitality environments, and corporate settings. Products can be tailored by flavour profile, finish, and packaging design, allowing seamless integration across contexts such as wedding celebrations, executive gifting, hotel turndown experiences, and corporate events.
ROUGE works directly with event planners, procurement teams, and hospitality operators to develop tailored solutions that reflect the tone and significance of each occasion.
Craftsmanship at the Core
Production remains firmly rooted in precision and restraint. The collection is built on single-origin chocolate selection, hand-calibrated roast profiles, and extended conching processes designed to develop depth and structure rather than speed.
Dark, milk, and white chocolate bases are shaped to preserve the natural character of the cocoa bean, while inclusions such as roasted nuts, citrus peel, and caramelised biscuit are used sparingly to maintain balance and clarity of flavour.
Coated nuts are slow-roasted and lightly enrobed to preserve texture, while curated gift boxes bring together pralines, truffles, and clusters designed specifically for occasion-led gifting. The expansion lies not in altering the core identity of ROUGE, but in broadening how its craftsmanship is expressed across formats and settings.
A Brand Built for Modern Celebration
“This collection reflects where we see the brand operating,” said Razan Al Masri, Chief Business Development Officer at Notions Group.
“For years, the care we put into chocolate was reserved for family occasions and close circles. What we’ve built with ROUGE is the ability to deliver that same level of thought and quality at scale, so whether it’s a major celebration or something more spontaneous, the standard and the spirit of celebrating moments together remains the same.”
Availability
The new season collection is now available across the UAE. B2B enquiries are handled directly by the ROUGE team, or through the brand’s website at www.rouge.ae.
