CASIO has introduced the AQ-240E, a new analogue-digital watch that blends vintage-inspired design cues with modern functionality, reinforcing the brand’s long-standing reputation for accessible, everyday innovation.
Launched in Dubai, United Arab Emirates on 11 June 2026, the AQ-240E draws inspiration from classic watch aesthetics while reinterpreting them for today’s style-conscious wearer. The result is a retro-modern timepiece that balances nostalgia with contemporary refinement.
The watch features a softly rounded octagonal case and a clean, streamlined silhouette that reflects CASIO’s enduring design language. Its analogue hands are paired with a digital display, offering a balanced dual-format dial that remains one of the brand’s most recognisable signatures.
The collection introduces subtle yet expressive colour options, including a light blue sunray finish, salmon pink, and off-white dial variations. These tones add a modern softness to the vintage framework, making the watch versatile enough for both casual and elevated styling.
Built for everyday comfort, the AQ-240E features a slim profile, stainless-steel band, and lightweight 51g construction. It is designed for all-day wear while maintaining a refined wrist presence.
Functionality remains central to the design, with features including dual time display, a 1/100-second stopwatch, daily alarm, hourly time signal, auto-calendar, and an approximate three-year battery life. The watch is also water-resistant for daily use.
The AQ-240E reflects CASIO’s continued ability to evolve its iconic design language while staying true to its practical roots, offering a fresh interpretation of a timeless format.
The CASIO AQ-240E is now available at selected retailers and online via www.casio.com.
