Maison Mirwad, the Qatari luxury fragrance house, is set to make its Beautyworld Dubai debut this October.
Its signature collection has five new fragrances, which were created with award-winning Symrise Senior Perfumer Philippe Paparella-Paris.
Founded in 2017 by Mashael Al Kuwari, whom the brand describes as Qatar’s leading perfumer, Maison Mirwad has built its name on fragrances that blend regional heritage with modern luxury.
Al Kuwari and Paparella-Paris first agreed on the Maison’s creative DNA. They then developed 10 to 15 fragrance concepts and refined them into the final five.
Each is meant to complement the existing portfolio while exploring raw materials in new ways.
The collection extends the house’s identity rather than moving away from it.
It introduces new textures, contrasts and olfactive nuances while keeping to Maison Mirwad’s language of intimacy, elegance and modern sensuality.
“Luxury is defined by depth rather than excess,” the brand says.
“This collection represents a deeply personal evolution for Maison Mirwad,” said Al Kuwari.
She called the Dubai launch an important new chapter for the brand.
Perfumer Paparella-Paris said the collection reflects both her identity and his, united by a shared respect for emotion, quality and modern perfumery.
The collection’s five fragrances range from the fresh, tea-led Eau Verte to the sensual Tendre Étreinte, built on Madagascan geranium and Symrise’s tobacco flower accord.
