Maison Origine Paris is bringing its latest fragrance to the skies, making Emirates the first place in the world to discover the new scent.
Luxury fragrance launches typically begin in the polished surroundings of a flagship boutique. Maison Origine Paris is taking a different route, choosing the cabin of Emirates as the first destination for its latest creation.
Oud of London, a new 100ml Gold Edition Extrait de Parfum, will make its global debut exclusively onboard Emirates in August, giving travellers the first opportunity to discover and purchase the fragrance before its international retail rollout.
The launch is fitting for a fragrance house built around the relationship between scent, place and memory. Maison Origine Paris was founded on the idea that fragrance can preserve the emotional imprint of a destination, allowing a moment or journey to be revisited long after it has ended.
London, captured in scent
For Oud of London, the maison has chosen to look beyond the capital’s most recognisable landmarks. Instead, the fragrance draws on the quieter details of London: rain-soaked walks through Mayfair, unexpected discoveries in tucked-away cafés and the understated elegance of the city’s historic streets.
The composition opens with oud, saffron, incense and raspberry, before moving into a heart of amyris, benzoin resinoid, cypriol and leather. The fragrance settles into a warmer base of sandalwood, amber, patchouli and musk.
The result is intended to evoke a London that feels intimate and atmospheric rather than overtly grand, with woody, smoky and warm notes reflecting the city’s heritage and character.
A fragrance born from a memory
The story behind Maison Origine Paris is itself rooted in romance and the idea of preserving memories.
The maison’s founder conceived the brand while sitting with the woman he loved on the balcony of Paris’ Hôtel Plaza Athénée. Having already given flowers, jewellery, journeys and shared experiences, he wondered what else could capture a treasured moment and prevent it from fading with time.
The answer became fragrance.
That philosophy remains central to the maison’s approach: rather than simply creating perfumes, it seeks to translate destinations, emotions and experiences into scents that can be returned to.
Oud of London takes that idea one step further. The fragrance does not simply reference a city. It aims to turn the experience of London into something portable, personal and enduring.
Your next destination may be a fragrance
The Emirates launch also gives the fragrance an unusual first chapter. Instead of discovering Oud of London after arriving in a luxury boutique, travellers can encounter it while already in motion, making the journey itself part of the experience.
Following its exclusive Emirates debut, Oud of London will be made available to Scentitude VIP customers before expanding to a curated selection of luxury retailers internationally.
For travellers who see fragrance as part of the ritual of travel, it is an appropriately unexpected way to encounter a new scent: somewhere between departure and arrival, with another city captured in a bottle.
Oud of London – Gold Edition
100ml Extrait de Parfum
Top: Oud, saffron, incense, raspberry
Heart: Amyris, benzoin resinoid, cypriol, leather
Base: Sandalwood, amber, patchouli, musk
