May is International Matcha Month. From skincare and fragrance to glossy green manicures, the café favourite has officially become beauty’s newest obsession.
Move over iced lattes — matcha is no longer confined to café menus. The earthy green tea powder has quietly become one of beauty’s biggest inspirations, influencing everything from nail colours and skincare to fragrance and haircare.
In the UAE, brands and salons are embracing the “matcha aesthetic”: soft green palettes, wellness-inspired ingredients and calming self-care rituals that appeal strongly to Gen Z and millennial consumers. Leading the trend this month is March14 Beauty Residence, the Dubai salon founded by Ruby Barreau, which has introduced matcha-inspired manicures to celebrate International Matcha Month.
But the trend extends far beyond nails. Here are some of the matcha-inspired beauty products currently creating buzz across the UAE.
Matcha Nails at March14 Beauty Residence
The Dubai salon’s Nail Art Theatre is embracing the matcha trend with creamy jade swirls, frothy “matcha milk” finishes, textured nail art and even miniature 3D latte-inspired designs. Using non-toxic formulations, the salon transforms the calming green tea aesthetic into wearable beauty art.
Some By Mi Super Matcha Pore Tightening Serum
One of the most popular matcha skincare products in the K-beauty category, this serum uses matcha water to help tighten pores and control excess oil — particularly appealing in hot Gulf climates.
Some By Mi Super Matcha Pore Clean Clay Mask
This clay mask combines matcha extract with purifying ingredients to deeply cleanse pores while calming skin. It has become a social-media favourite among skincare enthusiasts.
Tatcha The Matcha Cleanse
Inspired by Japanese tea ceremonies, this luxury cleanser from Tatcha turns matcha into a premium skincare ritual, blending antioxidant-rich ingredients with a minimalist Japanese beauty philosophy.
PHLUR Matcha Milk Hair and Body Fragrance Mist
The “matcha latte” scent trend has entered the fragrance category too. This mist blends creamy matcha notes with soft sweetness, capturing the cosy café aesthetic that has become popular on TikTok.
Briogeo Superfoods Matcha + Apple Replenishing Shampoo
Superfood-inspired beauty products continue to grow in popularity, and this shampoo combines matcha and apple extracts to nourish hair while tapping into the wellness beauty trend.
The Beauty Industry’s Green Era
The rise of matcha beauty reflects how wellness culture is reshaping the beauty industry. Consumers today are drawn not only to ingredients with skincare benefits, but also to aesthetics that communicate calmness, balance and modern luxury.
In Dubai especially, where café culture, social media trends and beauty innovation intersect, matcha has evolved into more than a drink. It has become a lifestyle statement — and now, a beauty essential.
