In a market saturated with surface-level solutions, a new wave of skincare is shifting the conversation from quick fixes to cellular health. At the centre of this movement is NAD+, a naturally occurring coenzyme linked to energy production, DNA repair, and skin regeneration — and now, the hero ingredient behind TIMEBEAM Beauty’s latest launch.
The brand’s newly introduced NAD Glow Up Set reflects a growing appetite for “inside-out” beauty — a philosophy that treats skin health as a function of both topical care and internal support. Rather than focusing solely on what’s applied to the skin, TIMEBEAM’s approach aims to restore declining NAD+ levels from within while reinforcing results on the surface.
A Two-Step Routine Rooted in Skin Longevity
At the heart of the set is the Skinbeam Milky Serum, designed as a multi-tasking product that merges serum, moisturiser, and primer into one streamlined step. Formulated with peptides, hyaluronic acid, and an NAD+ booster, it positions itself as a time-saving solution without sacrificing efficacy. The brand claims visible improvements in firmness and radiance within eight weeks — a bold promise that aligns with the broader industry shift toward results-driven formulations.
Complementing it is Bounce Mode Healthy Pixie, a supplement that introduces an unexpected twist to the skincare routine. Flavoured like a lemon drop and free from sugar, it’s designed to support skin elasticity from within while also targeting cortisol levels, energy, and focus. It’s this crossover between skincare and wellness that sets the product apart, tapping into a consumer base increasingly interested in holistic beauty rituals.
The Rise of Functional Beauty
The pairing reflects a larger trend gaining traction globally — functional beauty that bridges the gap between skincare and supplements. As NAD+ levels naturally decline with age, brands are exploring ways to replenish them not just through topical applications but also through ingestible formats.
For consumers, this signals a shift from reactive to preventative care. Instead of treating visible signs of ageing after they appear, the focus is moving toward maintaining cellular function before those changes become pronounced.
Where to Find It
The NAD Glow Up Set is available at ULTA Beauty Middle East stores, including locations in The Dubai Mall and Mall of the Emirates, positioning it squarely within the UAE’s fast-evolving beauty retail landscape.
As skincare continues to blur the lines between science, wellness, and daily ritual, products like TIMEBEAM’s latest launch suggest that the future of beauty may lie less in what we apply — and more in how we support the body beneath it.
