From live music and family attractions to exclusive shopping rewards, here’s what not to miss during Dubai Summer Surprises this week.
Dubai Summer Surprises (DSS) is in full swing, bringing another packed week of entertainment, family experiences and retail promotions across the city. Running throughout the summer, the festival combines concerts, attractions and citywide shopping campaigns that give residents and visitors plenty of reasons to head out.
Here’s a look at some of this week’s highlights.
Family fun at Modesh World
Families looking to escape the summer heat can head to Modesh World, one of the region’s largest indoor entertainment destinations. Open until August 23, the attraction features a Fun Zone, Family Zone and Modesh Market, with free entry for all visitors.
This week, guests can take advantage of a limited-time 100% Bonus Credits promotion on Tap Play Cards, allowing every top-up to receive double the credits until Sunday. Visitors who spend AED 500 or more at Modesh World can also enter the Win Your Home in Dubai raffle by scanning the campaign QR code and uploading their purchase receipt.
Cairokee headlines Beat the Heat
Fans of Arabic rock can catch Egyptian band Cairokee live on July 11 as the fifth season of Beat the Heat kicks off at Dubai World Trade Centre. Known for their socially conscious lyrics and energetic performances, the band has become one of the Arab world’s most influential music acts.
Candlelight Concerts return
Music lovers can enjoy an evening of classical performances at the Candlelight Concerts taking place on July 11 at the Majlis Al Salam Ballroom in Mina A’Salam, Madinat Jumeirah.
Set against the glow of thousands of candles, the immersive concerts promise a unique atmosphere with two live performances throughout the evening.
K-Pop fans get their own pop-up
From July 9 to 19, City Centre Mirdif will host a K-Pop Demon Hunters pop-up experience featuring themed photo opportunities, official merchandise (subject to availability) and an interactive K-Pop Culture Experience Zone.
New indoor adventure for families at Ibn Battuta Mall
Looking for another way to keep the kids entertained this summer? Zamania by Leo & Loona has opened at Ibn Battuta Mall, introducing a new indoor entertainment destination designed for pre-teens, teenagers and families.
Unlike traditional soft play centres, Zamania combines physical challenges with gaming in a manga-inspired setting. Visitors can tackle a two-level Ninja Warrior course with a zipline, interactive climbing walls, trampolines, giant slides and reaction games, alongside racing simulators, basketball challenges, Mario Kart arcade games and other multiplayer attractions.
The venue also caters to younger children with a dedicated toddler zone featuring soft play and sensory activities, making it a family-friendly destination for different age groups. Parents can take a break at the on-site 80-seat café, which serves burgers, pizzas, snacks and healthier options.
Already operating more than 20 locations across Europe, Zamania marks the brand’s Dubai debut and offers families another indoor escape from the summer heat. It’s now open in the China Court at Ibn Battuta Mall.
Shopping rewards across Dubai
Retail therapy becomes even more rewarding this week as several DSS promotions get underway.
The Electronics Flash Sale Weekend, running from July 10 to 12, will feature limited-time discounts, bundles and offers across participating electronics retailers, including Virgin Megastore, Harman House, E City and My Shops.
Meanwhile, the citywide Win Your Home in Dubai campaign offers shoppers who spend AED 500 at participating malls the chance to win one of 12 residential units from Binghatti Developers, including a two-bedroom apartment as the grand prize.
At Dubai Festival City Mall, shoppers spending AED 300 or more can enter a draw to win an MHERO vehicle by validating their receipts at the customer service desk.
Those visiting Mercato Shopping Mall or Town Centre Jumeirah can spend AED 200 for the chance to win a Cadillac LYRIQ worth more than AED 300,000, while also enjoying discounts of up to 75% at participating retailers.
Loyalty rewards continue
Majid Al Futtaim’s SHARE Millionaire & Cashback campaign is also running throughout DSS. Customers who spend AED 300 or more at Mall of the Emirates, City Centre Mirdif or City Centre Deira will be entered into a draw to win one of four AED 100,000 prizes.
Frequent flyers can also benefit from the Win with Skywards this Summer promotion. Customers spending AED 200 or more with participating Skywards Everyday partners, including Careem and Skywards Miles Mall UAE, will be entered into a draw to win 10,000 Skywards Miles, with 500 winners set to be selected.
With concerts, family attractions and generous shopping rewards, Dubai Summer Surprises continues to offer something for every age group throughout the season.
