Founded by German expatriates living in Dubai, STROLLZ aims to offer families a more versatile alternative to traditional strollers for everyday life, travel and outdoor adventures.
A Dubai family’s search for a more practical way to get around with young children has grown into a new homegrown business designed to make everyday outings a little easier.
STROLLZ, a Dubai-based, family-owned brand founded by Nadine and Arne Bradshaw, has officially launched its range of stroller wagons in the UAE, offering an alternative to conventional strollers for families with young children, pets and busy lifestyles.
The idea came about after the couple relocated from Germany to Dubai, bringing their own stroller wagon with them. What they expected to be a convenient solution for their family quickly attracted the attention of other parents.
“When I moved to Dubai, I brought a much simpler stroller wagon with me because it worked so well for our family,” says Nadine Bradshaw, Founder of STROLLZ. “What surprised me was how often other parents stopped me to ask about it. They wanted to know where they could buy the stroller wagon, and some even offered to purchase ours on the spot. That was the moment we knew, this was bigger than just our family’s needs. It revealed a real gap in the UAE market and it was clear that families here had been waiting for a solution like this.”
Inspired by those conversations, the couple launched STROLLZ in 2025 with the aim of creating a mobility solution suited to the realities of family life in the UAE, where parents often juggle school runs, shopping, travel, beach days and outdoor activities.
Unlike a traditional stroller, the STROLLZ wagon is designed to adapt as children grow. The four-seater model features removable seats, five-point harnesses, UV-protection canopies, all-terrain wheels and built-in storage, allowing families to configure the wagon according to their needs. It can accommodate up to four children or provide additional space for bags and other essentials, while a pet-friendly entrance also makes it suitable for families who enjoy outings with their dogs.
Available in Desert Sand, Forest Green and Urban Black, the wagons are intended to combine practicality with a contemporary design aesthetic.
For co-founder Arne Bradshaw, the goal was to simplify everyday family life without compromising on quality or style.
“Our goal was to create something that feels genuinely useful but also beautifully considered,” says Arne Bradshaw, Co-Founder of STROLLZ. “As parents living in Dubai, we understand how much families carry, plan and manage every time they leave the house. STROLLZ. was designed to make those moments easier, whether for daily routines, travel, beach days or weekends out together.”
As more families in the UAE embrace outdoor living and active lifestyles, products that offer flexibility and long-term use are becoming increasingly popular. STROLLZ joins a growing number of homegrown brands looking to address everyday challenges with solutions developed specifically for the local market.
The stroller wagons are available exclusively online and retail for AED 4,000 plus VAT.
