A high-octane hybrid fitness race is set to test endurance, strength, and teamwork while supporting public health and local businesses.
Dubai is raising the bar for mass participation sports with the launch of “Apex Games”, a UAE-born fitness competition designed to push athletes to their limits while promoting active lifestyles and economic growth. The first event will take place at the Dubai World Trade Centre on June 6, 2026, with tickets available now at www.apexgames.fit, including a special discount for EID holders.
Developed by CaB Sports—the creators behind the region’s renowned Arabian Warrior series—in partnership with DXB LIVE, Apex Games introduces a unique hybrid race format. Participants face four running blocks, each followed by three functional fitness challenges, combining endurance, strength, and agility into one comprehensive test. The structure encourages repeat participation, measurable performance progression, and strong community engagement.
Nic Cartwright, Founder of CaB Sports, explained, “Apex Games is part of our long-term vision to build UAE-born sports properties that boost participation in sport while creating tangible economic and community impact. Mass participation events bring people together, promote active lifestyles, and generate real economic activity through tourism, local suppliers, and the wider sports industry.”
Khalid Al Hammadi, Executive Vice President of DXB LIVE, added, “We take pride in partnering with CaB Sports to launch Apex Games. Events like this strengthen Dubai’s position as a global destination for major sporting and cultural events, while promoting community engagement and healthy living.”
The competition will host multiple divisions, including solo, doubles, and team categories, catering to both elite athletes and everyday fitness enthusiasts. Beyond athletic performance, Apex Games contributes to Dubai’s sports economy by engaging sectors such as tourism, hospitality, logistics, media, and local SME suppliers.
A Sporting Lifestyle
CaB Sports is a UAE-based company specializing in sports intellectual property and mass participation events across the Middle East. Its portfolio includes:
- Arabian Warrior – the region’s leading obstacle course race series
- Apex Games – a hybrid fitness competition in partnership with DXB LIVE
- Urbanator – an urban obstacle and team-based fitness experience in partnership with DXB LIVE
The company focuses on building scalable sports brands that support public health, community engagement, sports tourism, and SME economic activity, while contributing to the UAE’s long-term active lifestyle and economic diversification goals.
