- ROG showcases world-first technologies, next-generation gaming systems, and visionary collaborations that redefine gaming experiences
ASUS Republic of Gamers (ROG) today announced its Dare to Innovate virtual event at CES 2026, unveiling the next chapter of its vision for gaming performance, design, and culture. The showcase celebrates 20 years of fearless innovation, highlighting breakthrough technologies that empower gamers and creators, while reinforcing ROG’s commitment to redefining gameplay, creation, and competitive performance worldwide.
A wide range of next-generation ROG gaming laptops takes center stage at CES 2026, alongside select flagship innovations such as the ROG G1000 gaming desktop, showcasing world-first engineering, AI-driven performance, and advanced thermal design that elevate gaming and creative experiences.
Marking its 20-year milestone, ROG reflects on a legacy defined by bold ideas and pioneering engineering — from early breakthroughs that reshaped high-performance gaming hardware to today’s cutting-edge laptops and desktops built for power, immersion, and reliability. Every milestone embodies the spirit of For Those Who Dare, challenging conventions and redefining what gaming technology can achieve.
Continuing this legacy, innovations from the ROG Lab are highlighted this year, introducing advancements focused on intelligent performance optimisation, thermal mastery, and user-centric design across both laptops and flagship systems, empowering gamers and creators to play, create, and push limits with confidence.
